A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

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dc.contributor.advisorMuraleedharan, K. P.
dc.contributor.authorAbdul Majeed , C.
dc.date.accessioned2025-10-30T05:13:37Z
dc.date.issued2007
dc.description.degreePh.D
dc.identifier.urihttps://hdl.handle.net/20.500.12818/2920
dc.language.isoen
dc.publisherDepartment of Commerce and Management Studies, University of Calicut
dc.subjectConsumer goods
dc.subjectSales management
dc.titleA study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
dc.typeThesis

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