A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

Thumbnail Image

Files

Abdul_Majeed.pdf (18.87 MB)

Date

2007

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Commerce and Management Studies, University of Calicut

Abstract

Description

Keywords

Consumer goods, Sales management

Citation

URI

https://hdl.handle.net/20.500.12818/2920

Collections

Doctoral Theses

Endorsement

Review

Supplemented By

Referenced By