Shopping Malls in Kerala - A study on the Influence of Marketing mix and Service quality on Consumer behaviour
| dc.contributor.advisor | Gopalakrishnan, M. B. | |
| dc.contributor.author | Jayaprakasa, P. P. | |
| dc.contributor.other | Post Graduate and Research Department of Commerce Mar Thoma College Chungathara | en_US |
| dc.date.accessioned | 2025-02-21T13:21:47Z | |
| dc.date.available | 2025-02-21T13:21:47Z | |
| dc.date.issued | 2022 | |
| dc.description.degree | Ph.D | en_US |
| dc.description.statementofresponsibility | Jayaprakasa,P. P. | en_US |
| dc.format.extent | 433 p. | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12818/2393 | |
| dc.language.iso | en | en_US |
| dc.publisher | Post Graduate and Research Department of Commerce Mar Thoma College Chungathara | en_US |
| dc.subject | Marketing strategy | en_US |
| dc.title | Shopping Malls in Kerala - A study on the Influence of Marketing mix and Service quality on Consumer behaviour | en_US |
| dc.type | Thesis | en_US |
