Consumer Perception About Promotional Strategies Adopted by Marketers: A Study with Reference to Fast Moving Consumer Goods in Kerala

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dc.contributor.advisorMuraleedharan, K. P.
dc.contributor.authorKrishna Kumar K. M.
dc.contributor.otherDepartment of Commerce and Management Studies, University of Calicut.en_US
dc.date.accessioned2025-07-18T09:28:47Z
dc.date.available2025-07-18T09:28:47Z
dc.date.issued2006
dc.description.degreePh.Den_US
dc.description.statementofresponsibilityKrishna Kumar K. M.en_US
dc.format.extent405 p.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12818/2865
dc.language.isoenen_US
dc.publisherDepartment of Commerce and Management Studies, University of Calicut.en_US
dc.subjectMarketingen_US
dc.titleConsumer Perception About Promotional Strategies Adopted by Marketers: A Study with Reference to Fast Moving Consumer Goods in Keralaen_US
dc.typeThesisen_US

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