Influence of Internet Advertising on Consumer Buying Behaviour in Kerala – A Study with Reference to Electronic Goods

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dc.contributor.advisorJoseph, M A
dc.contributor.authorAthma Jayaprakash
dc.contributor.otherDepartment of Commerce and Management Studies University of Calicuten_US
dc.date.accessioned2024-11-25T14:22:45Z
dc.date.available2024-11-25T14:22:45Z
dc.date.issued2022
dc.description.degreePh.Den_US
dc.description.statementofresponsibilityAthma Jayaprakashen_US
dc.format.extent307 p.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12818/2069
dc.language.isoenen_US
dc.publisherDepartment of Commerce and Management Studies University of Calicuten_US
dc.subjectInternet Advertising in Indiaen_US
dc.titleInfluence of Internet Advertising on Consumer Buying Behaviour in Kerala – A Study with Reference to Electronic Goodsen_US
dc.typeThesisen_US

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