"Financial services marketing: a study on marketing practices o f banks in Kerala on service qudiry dimensions

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dc.contributor.advisorJanardhjanan, V K.
dc.contributor.authorKalidas M G
dc.date.accessioned2026-01-29T12:42:55Z
dc.date.issued2007
dc.identifier.urihttps://hdl.handle.net/20.500.12818/3103
dc.language.isoen
dc.publisherDepartment of Commerce and Management Studies, University of Calicut.
dc.subjectBankin
dc.subjectFinancial services
dc.subjectFinancial marketing
dc.title"Financial services marketing: a study on marketing practices o f banks in Kerala on service qudiry dimensions
dc.typeThesis

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