A study on the relationship marketing orientation of commercial banks in Kerala

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NB6674_Ramya.pdf (3.09 MB)

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2015-08

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Department of Commerce and Management Studies, University of Calicut.

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Thesis-(Ph.D)--Department of Commerce and Management Studies, University of Calicut.,2015.

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Banking, Marketing

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https://hdl.handle.net/20.500.12818/2836

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