A study on the relationship marketing orientation of commercial banks in Kerala

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dc.contributor.advisorJoseph M.A.
dc.contributor.authorRamya Krishnan M.
dc.contributor.otherDepartment of Commerce and Management Studies, University of Calicut.en_US
dc.date.accessioned2025-07-11T06:57:49Z
dc.date.available2025-07-11T06:57:49Z
dc.date.issued2015-08
dc.descriptionThesis-(Ph.D)--Department of Commerce and Management Studies, University of Calicut.,2015.en_US
dc.description.degreePh.Den_US
dc.description.statementofresponsibilityRamya Krishnan M.en_US
dc.format.extent408 p.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12818/2836
dc.language.isoenen_US
dc.publisherDepartment of Commerce and Management Studies, University of Calicut.en_US
dc.subjectBankingen_US
dc.subjectMarketingen_US
dc.titleA study on the relationship marketing orientation of commercial banks in Keralaen_US
dc.typeThesisen_US

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