Impact of loyalty programs on customer satisfaction: a study with special reference to Kerala based commercial banks. - Soumya Sreedhar V. (St. Joseph’s college(autonomous) Irinjalakuda., 2019)
1. Introduction -- 2. Review of related literature -- 3. Theoratical frame work and hypotheses formulaton -- 4. Impact of Loyalty Programs on Customer Satisfaction -- 5. Summary, Findings, Conclusions and Suggestions.
Thesis (Ph. D.)--St. Joseph’s college(autonomous) Irinjalakuda, Research & PG Department of Commerce and Management Studies, 2019.
This electronic version was submitted by the student author. The certified thesis is available in the university library.
Includes bibliographical references.
Keywords: Commerce; Management; Industrial management; Consumer satisfaction; Customer services; Customer relations; Customer loyalty