Browsing Doctoral Theses by Author "Habeeburahiman P M"

Now showing items 1-3 of 3

Cross- selling practices of public and private sector banks in Kerala

Shana Shimin P (Department of Commerce and Management Studies, PSMO College, 2023)

Cross selling has become a popular sales and marketing practices in the financial service industry in particular, in the banking industry since it become one of the important source of revenue stream. Cross-selling refers ...
A study on consumers buying behaviour towards chinese products in Kerala

Nusrath K K (Department of Commerce and Management Studies PSMO College, University of Calicut., 2022)
A study on working of general engineering cluster in Kerala

Sreekala T (Department of Commerce and Management Studies PSMO College, University of Calicut, 2022)