Consumer Perception About Promotional Strategies Adopted by Marketers: A Study with Reference to Fast Moving Consumer Goods in Kerala

dc.contributor.advisor	Muraleedharan, K. P.
dc.contributor.author	Krishna Kumar K. M.
dc.contributor.other	Department of Commerce and Management Studies, University of Calicut.	en_US
dc.date.accessioned	2025-07-18T09:28:47Z
dc.date.available	2025-07-18T09:28:47Z
dc.date.issued	2006
dc.identifier.uri	https://hdl.handle.net/20.500.12818/2865
dc.description.statementofresponsibility	Krishna Kumar K. M.	en_US
dc.format.extent	405 p.	en_US
dc.language.iso	en	en_US
dc.publisher	Department of Commerce and Management Studies, University of Calicut.	en_US
dc.subject	Marketing	en_US
dc.title	Consumer Perception About Promotional Strategies Adopted by Marketers: A Study with Reference to Fast Moving Consumer Goods in Kerala	en_US
dc.type	Thesis	en_US
dc.description.degree	Ph.D	en_US