Impact of loyalty programs on customer satisfaction: a study with special reference to Kerala based commercial banks.
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St. Joseph’s college(autonomous) Irinjalakuda.
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Thesis (Ph. D.)--St. Joseph’s college(autonomous) Irinjalakuda, Research & PG Department of Commerce and Management Studies, 2019.
This electronic version was submitted by the student author. The certified thesis is available in the university library.
Includes bibliographical references.
Cataloged from PDF version of thesis.
This electronic version was submitted by the student author. The certified thesis is available in the university library.
Includes bibliographical references.
Cataloged from PDF version of thesis.
Citation
Soumya Sreedhar V. “Impact of loyalty programs on customer satisfaction: A study with special reference to Kerala based commercial banks”. Thesis. Research & PG Department of Commerce and Management Studies, St. Joseph’s College (Autonomous), University of calicut, 2019.