Influence of Internet Advertising on Consumer Buying Behaviour in Kerala – A Study with Reference to Electronic Goods

dc.contributor.advisor	Joseph, M A
dc.contributor.author	Athma Jayaprakash
dc.contributor.other	Department of Commerce and Management Studies University of Calicut	en_US
dc.date.accessioned	2024-11-25T14:22:45Z
dc.date.available	2024-11-25T14:22:45Z
dc.date.issued	2022
dc.identifier.uri	https://hdl.handle.net/20.500.12818/2069
dc.description.statementofresponsibility	Athma Jayaprakash	en_US
dc.format.extent	307 p.	en_US
dc.language.iso	en	en_US
dc.publisher	Department of Commerce and Management Studies University of Calicut	en_US
dc.subject	Internet Advertising in India	en_US
dc.title	Influence of Internet Advertising on Consumer Buying Behaviour in Kerala – A Study with Reference to Electronic Goods	en_US
dc.type	Thesis	en_US
dc.description.degree	Ph.D	en_US