Browsing by Author "Biju John M"
Now showing items 1-4 of 4
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An Analysis of Behavioural Bias and Investment Performance among Equity Mutual Fund Investors in Kerala
Darsana Sudarshan (Research and PG Department of Commerce St. Thomas’ College (Autonomous) Thrissur., 2022) -
Brand building practices: a study among commercial banks in Kerala
Sowmia Rajan K (Research and PG Department of Commerce, St. Thomas College (Autonomous), Thrissur, 2023)Financial institutions, particularly the banking sector, play a crucial role in driving economic growth and ensuring stability. In India, over the past three decades, commercial banks have shifted their service delivery ... -
Customer perception and motives towards counterfeit products in kerala
Jilna John (Research and PG Department of Commerce, St. Thomas College (Autonomous), Thrissur, 2023)The legitimate status of the original manufacturers is used by counterfeit producers for their financial advantage. Anti-counterfeiting strategies and preventive mechanisms to detect and combat counterfeit goods have been ... -
Entrepreneurial intention and antecedents among the students of higher education institutions in Kerala
Sindhu George (Research and PG Department of Commerce, St. Thomas College (Autonomous), Thrissur, 2023)